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  Grande Ecrã, Outdoor rotating video screen and control house, Viaduto. Duarte Pacheco, Lisboa , 1995/1996
PROJECT: Grande Ecrã, Outdoor rotating video screen and control house
PROJECT STATUS: Built
LOCATION: Duarte Pacheco’s Viaduct, Lisbon
ARCHITECTURE: Madalena Cardoso de Menezes and Francisco Teixeira Bastos
COORDINATION: Francisco Teixeira Bastos
PLOT AREA: 425 Sqm
CONSTRUCTED AREA: 81 Sqm
PROJECT DATE: 1995
CONSTRUCTION DATE: 1996
ASSISTANTS: Miguel Veríssimo, Paulo Palma STRUCTURES: GAPRES, Lda
TECHNICAL CONSULTANTS: GAPRES, Lda
MECHANICAL ENGENEER: COSIM, Lda
CLIENT: Grande Ecrã, S.A.
The "Giant Screen" is set between illegal housing and office blocks; between a dual carriageway and a residential quarter; between a hill and a valley; between the beginning and end of the city. In a way, it is reminiscent of the bygone concept of City Gates. On realising the importance of the object and the transformations its presence would bring, we looked upon it as more than a magnificent "giant" with flashing lights, advertising and information. Its location was the result of a combination of factors related mainly with maximizing the screen's visibility (whether travelling west-bound or east-bound) and the choice to make the screen and support building form a single structure. We therefore opted for a design that would completely surround the focal point of the structure: the panel support.
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